Sunday, June 14, 2009

Internet Marketing

Internet marketing is a term that says “use of internet and other network system for selling our products online and increasing our online presence.” It is a process to promote a web site for selling products and increase visitors. It’s a component of electronic commerce.

It is one of the fastest growing advertising methods for all companies in today’s world.

Internet marketing strategy includes all aspects of online advertising products, services, and websites, including search engine marketing, public relations, social media, market research, email marketing, and direct sales.

It is a slow yet interesting process. It involves patience, research, knowledge, and innovation.

Component of Internet Marketing

The components of Internet Marketing includes:-

  1. Developing a web site:-
    Web site is a main component for internet marketing. Developing a site is conveying the company’s message to customers informing him about the features and benefits for choosing our company. Web site is medium for selling a product or service online. It is a great way to get online identity.
  2. SEM (Search Engine Marketing):-
    It is the technique to get higher ranking in SERP’s (Search Engine Ranking Pages).This has two types, namely: Directories Search Engine and the PPC (Pay Per Click) engines. If you are to engage in internet marketing, the presence of a search engine is quite important, as it is the most effective way to advertise the business.
  3. SEO (Search Engine Optimization):-
    To drive internet traffic to our site with natural way. Use pay- per- click (PPC) ads or purchasing pay-for-inclusion (PFI) listings in website directories, which are similar to offline yellow page listings. To optimize a site, you need to maximize keyword density and optimize the positioning for the words or phrases that best characterize the subject matter of your site, and you need to use proper Meta tags so that the search engines can interpret your web pages.
  4. E mail Marketing:-
    It is a way to distribute information about a product or service or for soliciting feedback from customers about a product or service through Email. Email addresses of customers may be collected or purchased. Various methods are used, such as the regular distribution of newsletters or mass mailing of offers related to the company’s product or services. Email marketing is essentially the online equivalent of direct mail marketing.
  5. Online Press Release
    This method involves putting newsworthy story about a company, its website, its people, its products and its services with on online wire service.

Benefits of Internet Marketing

  • Most inexpensive and effective marketing tool for the distribution of information through all over the globe.
  • Internet marketing provides interactive nature for seller and customer both in terms of providing instant response.
  • Get targeted customers.
  • Excellent ROI (Return Of Investment).
  • It has a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media.
  • RSS feeds are brilliant way to update information and news in businesses that are information sensitive.
  • Creating interactive platforms, initiating discussions and bloggers community are the best things that endorse co-operative marketing efforts through collaboration and networking

Effects of Internet Marketing
Internet marketing makes large effect on the retail-oriented industries including music, film, pharmaceuticals and banking. It also affects marketing industry. In just few years, online advertising has grown tens of billions of dollars annually.

Sumangalam

Vserve Technologies is an emerging web technologies company which is pioneer in developing leading-edge web solutions to fulfill the varied needs of various sorts of clients across the globe. For more detail visit:http://www.vservetech.com

Hashtable Performance in SAS, C++, Java, and VB

This course is a one credit independent study course that will compare and contrast hashtable implementation and performance in four programming languages.

The reading for the course will include sections of the following texts dealing with hashtables: The C++ Programming Language by B. Stroustrup, Exploring Java, C# in a Nutshell, Using Hash Objects in SAS 9 by B. Fehlner, and How to Implement the SAS Data Step Hash Object by Bill Parman.

The programming component will consist of implementing a hashtable in each language with multiple data files (one with 10, 100, and 1000 rows of hash table data and 1000, 10,000, 100,000, and 1,000,000 rows of data to check with the hash table). Metrics on the amount of time needed for the code to run will be collected and compared and the results graphed and analyzed in SAS. The coding reference for the SAS programming needed to analyze the results will be Sharpening your SAS Skills by S. Gupta and will include proc tabulate and proc report functions.

There will be a term paper requirement which will review some background information on hashtables as well as review the code and tools needed to implement them for this project.

The following development environments will be used on a Windows XP PC:

Sun Microsystems Java(TM) SE Development Kit 6 Update 10
Microsoft Visual Basic 2008 (Part of Microsoft Visual Studio 2008 Version 9.0.30729.1, running with Microsoft .NET Framework Version 3.5 SP1
Microsoft Visual C++ 2008 (Part of Microsoft Visual Studio 2008 Version 9.0.30729.1, running with Microsoft .NET Framework Version 3.5 SP1
SAS(TM) Learning Edition 4.1.99.492 running SAS system version 9.13040.17368.10510

Also a SAS Unix environment will be used for testing large SAS data files.

The results of the performance analysis will then be presented.

In addition to the speed of execution, ease of coding, ease of using the environment, cost, and system impact of each language will be considered.

Timeline outlining the progress of the work.

Here is a monthly breakdown of what will be done:

By the end of January – Complete the reading and have the SAS code complete.
By the end of February – Have the C++ code complete.
By the end of March – Have the Java code complete.
By the end of April – Have the VB code complete.
By the end of May – Have the term paper complete.

Monthly updates will be provided to the supervising professor. The grade will be based on the quality of the final paper.

A web search showed other universities offer instruction in computer science courses in hashtable analysis, often as part of courses in algorithms.

http://www.cs.grinnell.edu/~walker/courses/153.sp02/lab-hashtables-inheritance.html
http://www.uh.edu/grad_catalog/nsm/cosc_courses.html

One goal of the course is to help prepare for the SAS Advanced Programming for SAS 9 Certification Exam. For this purpose, the following text will also be used.

SAS Certification Prep Guide: Advanced Programming for SAS 9 Paperback

  • Paperback: 992 pages
  • Publisher: SAS Publishing (November 30, 2007)
  • Language: English
  • ISBN-10: 1599945592
  • ISBN-13: 978-1599945590
  • http://www.cs.uwm.edu/~cchelwig/

    Logic Programming: Enjoy Error-Free Computer Programming

    Logic programming is the use of mathematical logic during the process of a software application development or in any other computer programming. Logic and proof procedures are used in logic programming for defining as well as resolving problems. It can also be described as programming by description. Computer programmers describe the application areas and let the program choose particular operations.
    Many people have a tendency to equate logic programming with conventional imperative programming, which uses a procedural interpretation. However, logic programming is much more than that. Such programs possess a declarative, logical interpretation ensuring their correctness. They also operate at a higher conceptual level by using theorem-provers rather than interpreters as program executors. Prolog and LDL are the commonly used logic programming languages. They give emphasize to the logical properties of computations and not on the mechanics of computations.
    Logic programs are easy to create and they enable machines to explain their actions and results. They are readily checked for correctness and can be maintained easily since they have fewer errors. Moreover, modern logic programming languages have added advantages. Programming errors if any are detected at compile time rather instead of run time. The programmer thus finds it easier to locate and fix the problem source.
    Logic programming can be used in many application areas such as programming language implementation, relational data bases, symbolic equation solving, prototyping, simulation, natural language interfaces, planning, and expert systems. There are many software development services companies that offer you logic programming-based customized software. Software development services India also makes use of logic programming in many application areas. As an outsource software development services, it offers comparative cheap software solutions for its clients. If you also want to develop such software, consult an offshore software development company as you will find them reliable and economical.

    Manish Shrivastava

    I am the webmaster at www.synapse.co.in - a outsource software development services company in India offering numerous services, such as flash web development, flash scripting, customized applications for the iPhone,and website maintenance services.


    The Java Programming Language

    Java - an island of Indonesia, a type of coffee, and a programming language. Three very different meanings, each in varying degrees of importance. Most programmers, though, are interested in the Java programming language. In just a few short years (since late 1995), Java has taken the software community by storm. Its phenomenal success has made Java the fastest growing programming language ever. There's plenty of hype about Java, and what it can do. Many programmers, and end-users, are confused about exactly what it is, and what Java offers.

    Java is a revolutionary language

    The properties that make Java so attractive are present in other programming languages. Many languages are ideally suited for certain types of applications, even more so than Java. But Java brings all these properties together, in one language. This is a revolutionary jump forward for the software industry.

    Let's look at some of the properties in more detail: -

    *

    object-oriented

    *

    portable

    *

    multi-threaded

    *

    automatic garbage collection

    *

    secure

    *

    network and "Internet" aware

    *

    simplicity and ease-of-use

    Object-oriented

    Many older languages, like C and Pascal, were procedural languages. Procedures (also called functions) were blocks of code that were part of a module or application. Procedures passed parameters (primitive data types like integers, characters, strings, and floating point numbers). Code was treated separately to data. You had to pass around data structures, and procedures could easily modify their contents. This was a source of problems, as parts of a program could have unforeseen effects in other parts. Tracking down which procedure was at fault wasted a great deal of time and effort, particularly with large programs.

    In some procedural language, you could even obtain the memory location of a data structure. Armed with this location, you could read and write to the data at a later time, or accidentally overwrite the contents.

    Java is an object-oriented language. An object-oriented language deals with objects. Objects contain both data (member variables) and code (methods). Each object belongs to a particular class, which is a blueprint describing the member variables and methods an object offers. In Java, almost every variable is an object of some type or another - even strings. Object-oriented programming requires a different way of thinking, but is a better way to design software than procedural programming.

    There are many popular object-oriented languages available today. Some like Smalltalk and Java are designed from the beginning to be object-oriented. Others, like C++, are partially object-oriented, and partially procedural. In C++, you can still overwrite the contents of data structures and objects, causing the application to crash. Thankfully, Java prohibits direct access to memory contents, leading to a more robust system.

    Portable

    Most programming languages are designed for a specific operating system and processor architecture. When source code (the instructions that make up a program) are compiled, it is converted to machine code which can be executed only on one type of machine. This process produces native code, which is extremely fast.

    Another type of language is one that is interpreted. Interpreted code is read by a software application (the interpreter), which performs the specified actions. Interpreted code often doesn't need to be compiled - it is translated as it is run. For this reason, interpreted code is quite slow, but often portable across different operating systems and processor architectures.

    Java takes the best of both techniques. Java code is compiled into a platform-neutral machine code, which is called Java bytecode. A special type of interpreter, known as a Java Virtual Machine (JVM), reads the bytecode, and processes it. Figure One shows a disassembly of a small Java application. The bytecode, indicated by the arrow, is represented in text form here, but when compiled it is represented as bytes to conserve space.

    Figure One - Bytecode disassembly for "HelloWorld"

    The approach Java takes offers some big advantages over other interpreted languages. Firstly, the source code is protected from view and modification - only the bytecode needs to be made available to users. Secondly, security mechanisms can scan bytecode for signs of modification or harmful code, complimenting the other security mechanisms of Java. Most of all though, it means that Java code can be compiled once, and run on any machine and operating system combination that supports a Java Virtual Machine (JVM). Java can run on Unix, Windows, Macintosh, and even the Palm Pilot. Java can even run inside a web browser, or a web server. Being portable means that the application only has to be written once - and can then execute on a wider range of machines. This saves a lot of time, and money.

    Multi-threaded

    If you've ever written complex applications in C, or PERL, you'll probably have come across the concept of multiple processes before. An application can split itself into separate copies, which run concurrently. Each copy replicates code and data, resulting in increased memory consumption. Getting the copies to talk together can be complex, and frustrating. Creating each process involves a call to the operating system, which consumes extra CPU time as well.

    A better model is to use multiple threads of execution, referred to as threads for short. Threads can share data and code, making it easier to share data between thread instances. They also use less memory and CPU overhead. Some languages, like C++, have support for threads, but they are complex to use. Java has support for multiple threads of execution built right into the language. Threads require a different way of thinking, but can be understood very quickly. Thread support in Java is very simple to use, and the use of threads in applications and applets is quite commonplace.

    Automatic garbage collection

    No, we're not talking about taking out the trash (though a computer that could literally do that would be kind of neat). The term garbage collection refers to the reclamation of unused memory space. When applications create objects, the JVM allocates memory space for their storage. When the object is no longer needed (no reference to the object exists), the memory space can be reclaimed for later use.

    Languages like C++ force programmers to allocate and deallocate memory for data and objects manually. This adds extra complexity, but also causes another problem - memory leaks. When programmers forget to deallocate memory, the amount of free memory available is decreased. Programs that frequently create and destroy objects may eventually find that there is no memory left. In Java, the programmer is free from such worries, as the JVM will perform automatic garbage collection of objects.

    Secure

    Security is a big issue with Java. Since Java applets are downloaded remotely, and executed in a browser, security is of great concern. We wouldn't want applets reading our personal documents, deleting files, or causing mischief. At the API level, there are strong security restrictions on file and network access for applets, as well as support for digital signatures to verify the integrity of downloaded code. At the bytecode level, checks are made for obvious hacks, such as stack manipulation or invalid bytecode. The strong security mechanisms in Java help to protect against inadvertent or intentional security violations, but it is important to remember that no system is perfect. The weakest link in the chain is the Java Virtual Machine on which it is run - a JVM with known security weaknesses can be prone to attack. It is also worth noting that while there have been a few identified weaknesses in JVMs, they are rare, and usually fixed quickly.

    Network and "Internet" aware

    Java was designed to be "Internet" aware, and to support network programming. The Java API provides extensive network support, from sockets and IP addresses, to URLs and HTTP. It's extremely easy to write network applications in Java, and the code is completely portable between platforms. In languages like C/C++, the networking code must be re-written for different operating systems, and is usually more complex. The networking support of Java saves a lot of time, and effort.

    Java also includes support for more exotic network programming, such as remote-method invocation (RMI), CORBA and Jini. These distributed systems technologies make Java an attractive choice for large distributed systems.

    Simplicity and ease-of-use

    Java draws its roots from the C++ language. C++ is widely used, and very popular. Yet it is regarded as a complex language, with features like multiple-inheritance, templates and pointers that are counter-productive. Java, on the other hand, is closer to a "pure" object-oriented language. Access to memory pointers is removed, and object-references are used instead. Support for multiple-inheritance has been removed, which lends itself to clearer and simpler class designs. The I/O and network library is very easy to use, and the Java API provides developers with lots of time-saving code (such as networking and data-structures). After using Java for awhile, most developers are reluctant to return to other languages, because of the simplicity and elegance of Java.

    Andrew

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